Today’s competitive landscape is much more complex for manufacturers. 

Product innovation is happing faster than ever forcing businesses to take a higher level approach to staying ahead of the competition.

Technology is one of the ways manufacturers are able to excel in today’s fast paced competitive environment.

“All our business users are able to gain the intelligence they need to perform better. Now we have an engine to respond quickly to trends and market information, making our entire business more productive.”

—Anne Schow, IT Manager, King Technology

In order to stay competitive, King Technology, a player in the pool and spa industry needed a way to better manage their information and business processes. Before implementing Macola ES, all staff relied heavily on the I.T. department to gather and analyse data.

After implementing Macola ES and Synergy by Exact, King Technologies was able to:

• Streamline and automate business processes
• Provide employees with easy access to information
• Effectively manage engineering, R&D and marketing projects
• Gain fast access to business intelligence

“Anything I can dream up in marketing I have access to. We’re also better able to track the success of each marketing campaign.”

—Lynn Nord, Marketing Manager, King Technology